Hey! I'm Esteban,
but you can call me
.

Working at this company has been a highly rewarding experience. I’ve had the opportunity to grow professionally, sharpen my skills, and contribute meaningfully as a web developer. My current responsibilities include:

• Develop web user interfaces that interact with AI models, ensuring a seamless and intuitive user experience.
• Collaborate with cross-functional teams to design, develop, and maintain web applications using modern technologies like Next.js, GraphQL, and TypeScript.
• Identify and implement web development best practices, including code reviews, testing, and documentation.

I had different responsabilities, but as tech lead, I ensured that the website (tolamarket.com) was fast, accessible, and visually appealing to deliver an optimal user experience (you can see details about this in this project page). Additionally, I led the acomplishment of several key milestones:

• Developed a custom ERP (Enterprise Resource Planning) system, enabling seamless management of inventory, order processing, delivery tracking, and financial operations.
• Oversaw the creation and management of our in-house delivery fleet, optimizing last-mile logistics. Achieved over 90% on-time delivery for a unique one-hour customer-specified delivery window, setting a new standard for service in the city.
• Implemented tools to streamline internal project management, ensuring task tracking, timeline management, and cross-functional collaboration, fostering an efficient and accessible work environment for the entire team.

At PGD, I primarily collaborated with Publicis Media (a division of the Publicis Groupe) in the development of a data analysis tool for their clients. I worked with an incredible team from different parts of the world and these were some of my responsibilities:

• Maintain and enhance the web application, ensuring optimal performance and user experience.
• Collaborate with the design and product teams to implement new features and improve existing ones.

Additionally, I worked in several internal projects that included a tool for keeping track of the QA done to different applications, a web application for a worldwide event for employees at PGD, among others.

I was in charge of one of Disuto's flagship products: WordPress themes, I was responsible for their development and ongoing maintenance; one of the biggest challenges was ensuring compatibility with various plugins and updates as well as offering options for customization.

Additionally, I contributed to building the company website and designing marketing materials, ensuring a cohesive and professional brand presence.

There were lots of new things to learn for me, and I was eager to learn them all. I had the chance to learn and certificate in inbound marketing, I felt in love with it and it really helped me to understand the user from another perspective.

My key responsibilities included:

• Design content for social media channels, adapting designs to fit platform-specific requirements while maintaining consistent brand identity.
• Bring emails, landing pages, and websites to live.